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Conquering the Divided

     When it comes to choosing a Prom King, popularity is overrated. A Prom King only needs to be more popular than each of his competitors. The same is true in presidential politics. Over the years, a handful of presidential elections have resembled the selection of a Prom King – with each candidate backed by a cadre of loyal supporters.

     The 2008 Republican primary is no different, and the end result could be a marginally popular candidate: Rudy Giuliani. Nevertheless, this would not be without precedent. The most outstanding example occurred in the Presidential election of 1912 .

     When Democrat Woodrow Wilson won the presidency in 1912, his win was far from convincing. His two main opponents, Theodore Roosevelt and William H. Taft, were favored by a combined 50% of the electorate. Only 42% supported Wilson. Even so, success in the Northeast and South, aided by a fractured opposition, enabled Wilson to turn a tenuous plurality into a stunning victory in the electoral college. Now more than 90 years later, Rudy Giuliani's path to the 2008 Republican nomination bears an eerie resemblance to Wilson's electoral triumph.

     For months, poll results posted on RealClearPolitics.com have indicated that Mayor Giuliani's strongest support comes from Northeastern, Mid-Atlantic, and Pacific coast states. Since a large percentage of the Republican primary delegates reside in these areas, his campaign is on decent footing. Unfortunately for Giuliani, his appeal in the Republican primary is akin to Wilson's popularity in the general election: noteworthy, but not strong enough to garner a majority of the votes. Given this Wilsonian reality, Rudy's campaign has adopted a big-state strategy that seeks to capture delegates, not individual primary votes. But the key to his success is a divided opponent.

     Woodrow Wilson faced two strong opponents in 1912; Giuliani faces four – Mike Huckabee, John McCain, Fred Thompson, and Mitt Romney. However, the composition of the race will empower the former mayor the way it benefited Wilson – by splitting the opposition's votes. With five strong Republican candidates currently polling above 11%, Giuliani has a chance to win a handful of relatively early primaries that he would otherwise lose. Not only would this provide the former mayor with vital convention delegates, but it would also make it difficult for an otherwise viable candidate to build the momentum necessary to challenge New York's former mayor.

     Although the aforementioned series of events may seem unlikely, Wilson may have won the presidency because of a similar scenario. According to Dave Leip's Atlas of U.S. Presidential Elections, candidate Wilson won 14 states with less than 40% of the popular vote. That was the result of a three way race. Huckabee, McCain, Thompson, and Romney will be Giuliani's Roosevelt and Taft. Critical pundits might suggest that the election of 1912 was an anomaly. It was, but so are presidential primaries when they are compared to the average presidential election.

     Rather than being enthralled with Rudy Giuliani, the vast majority of Republican voters are dissatisfied with his candidacy. Yet unless dissatisfied primary voters quickly rally around an alternative, they can expect Rudy to capture the Republican nomination by conquering the divided. The funny thing is, marginally popular Prom Kings are chosen the same way. Maybe the conservative electorate failed to learn a few important lessons in high school.

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